For over a decade, Urja-rooted in Surat, India’s textile capital-has reimagined ethnic wear. We craft salwar kameez and kurta sets that balance timeless tradition with bold, contemporary trends. Partner directly with us to stock premium, fast-fashion ethnic suits that marry authenticity, razor-sharp pricing, and Surat’s unmatched craftsmanship.
At Urja, we redefine ethnic fashion by blending precision machine embroidery with the soul of traditional design. Our garments—ranging from festive and bridal wear to everyday ethnic essentials—feature intricate work like multicolor cutdana, sequin detailing, dori coding, 3D appliqué, and laser-cut accents. Designed with speed and seasonal style in mind, our trend-first collections align with major Indian festivals and global fashion cycles, ensuring you’re always ahead of demand. With price points ranging from ₹1,900 to ₹5,000, you get premium quality at unbeatable value—direct from our Surat-based factory. Whether you’re a boutique owner, distributor, or aadatia, enjoy full customization, dedicated account support, and reliable on-time deliveries—even in peak season. Partner with Urja to access exclusive designs, ethical production, and smarter profits.
At Urja, we specialise in manufacturing high-quality embroidered fabrics for international buyers—wholesalers, importers, and ready-to-wear brands. Our in-house production combines traditional Indian embroidery craftsmanship with the latest multi-head machines to deliver consistent, intricate work including cutdana, multi-sequence, dori (coding), multicolour resham, appliqué, laser cut designs, and 3D embroidery. Fabrics are available up to 56 inches in width, ideal for gowns, kaftans, abayas, suits, and designer wear. We offer full flexibility in bulk orders—customising designs, colours, and base fabrics as per your market needs. With direct-from-factory pricing, strict quality checks, ethical production, and smooth export handling, Urja is your reliable partner in Surat for embroidered fabrics that meet international expectations in quality, design, and delivery.
Introducing Concierge – Your Trusted Sourcing Partner
We’re thrilled to introduce Concierge, a premium service designed exclusively for our overseas buyers to streamline and elevate your sourcing journey.
How It Works:
Our dedicated team acts as your eyes and ears on the ground. Through live video calls, we guide you through key markets, showcasing real-time product explorations—from exquisite sarees and lehengas to trending designs—while keeping supplier identities fully confidential. You’ll receive unbiased, curated insights without direct exposure to suppliers, ensuring your sourcing strategy remains discreet and secure.
Why Choose Concierge?
✅ Tailored Curation: Share your requirements (product type, budget, design preferences) and let our experts handpick options that align with your needs.
✅ Market Intelligence: We leverage deep insights into high-demand suppliers and trends, negotiating the best terms on your behalf to maximize your margins.
✅ Zero Middlemen: By removing unnecessary intermediaries, we ensure competitive pricing without compromising supplier confidentiality.
✅ Time & Cost Efficiency: Skip the travel and logistical hassles—make informed decisions in real time, backed by our expertise.
Your Privacy, Our Priority:
At Concierge, we prioritize your business relationships and competitive edge. While we facilitate access to premium products through our curated sourcing service, the identities of our trusted suppliers are maintained confidentially. This approach ensures that your sourcing decisions are informed and secure, without compromising the integrity of your supply chain.
Ready to Experience Stress-Free Sourcing?
Contact us to schedule your personalized Concierge session or learn how we can tailor this service to your unique business goals.
Let Concierge empower your sourcing strategy—combining market mastery with discretion for unmatched results.
At Urja House, we blend fine craftsmanship, ethical sourcing, and modern design to create standout ethnic wear. With 50,000+ orders fulfilled, we’re trusted by boutique owners, retailors, wholesalers, aadatias, and agents across India and beyond. From bulk orders to transparent partnerships — we’re just getting started
We use advanced machines to create detailed embroidery with multicolor cutdana, multi-sequence, coding (dori), multi-resham, and fancy materials along with cutwork, laser cut designs, 3D effects, and appliqué - ensuring great quality and quick delivery.
Our collections are updated regularly, aligning with festivals like Eid, Diwali, other festive occasions & wedding seasons, so you're always offering the latest trends.
We guarantee on-time deliveries, even during peak seasons, and uphold fair labor practices, all supported by Surat’s strong textile infrastructure.
Enjoy competitive prices ranging from ₹1,900 to ₹5,000, offering premium quality products that provide excellent value for money.
We guarantee on-time deliveries, even during peak seasons, and uphold fair labor practices, all supported by Surat’s strong textile infrastructure. Virtual Factory Tour: Request a live video call to tour our Surat facility and meet our artisans.
Tailor designs, sizes, and fabrics to meet your customers’ preferences-available exclusively for bulk orders, with dedicated production lines ensuring efficiency and consistency for larger requirements
Eliminate unnecessary middlemen and traders. Partner directly with our factory or through our trusted brokers, aadatia, dealers & distributors- delivering products that offer true value for money.
Agents & Aadatias: Earn faster, deal smarter-get priority orders, healthy margins, and full support. Dealers/Distributors: Supercharge your revenues with unmatched wholesale pricing, exclusive designs, and products designed for high demand.
Every piece undergoes strict check to meet premium standards.
Designs inspired by India’s cultural diversity & global trends.
Personalized account management & marketing tools like digital lookbooks, reels, etc.
Founder & Creative Director – Urja House
P.S. “A 5-minute call can transform your ethnic wear collection. Let’s discuss how Urja aligns with your vision.”